competitiveness for businesses: media companies may find themselves now

the ability to view Web sites just like you could on your PC or Mac. However, content designed for a large screen doesn't necessarily work on a small screen, and so many Web developers wound up creating mobile-only sites and developing applications to deliver the best experience.

It's a little different for Google TV, in that the viewing screen will be much bigger. But media companies may find themselves now having to support three different screens--mobile, desktop, and television--with their Web development efforts should the effort prove popular. Or they may choose to focus on applications.

There's still an important detail to be revealed before handicapping Google TV's chances: price. We should get a better handle on that over the next two weeks.

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